Book.5 The Power of Positive Deviance

We need solution in every area of our lives and business either we owe everything or we have nothing.
It is necessary for us to know how from the difficulties to become stronger and more famous or popular than others.
In every field of life or work we face difficulties. These difficulties are closely related to solutions needed to be found for different situations and issues.
In fact the concept of "positive deviance" is nothing more or nothing less than Being the best among the others despite the lack of opportunities.

Being in the group of people that knows how to benefit and to be better than the others in these kind of situations means in simple words: "to be the Positive deviants".

Watching the news on TV I heard about the fact that in public schools one of the main problems is the usage of knifes or other kinds of weapons. These objects often brings out bloody quarrels and increase the fear among pupils. As parents need to find very secure places for their children they also think about choices for the schools they want their children to study and also to be safe.

As they do not have enough money to send them in private schools ,where the security is in higher levels (example of positive deviance) they try to find other public schools that have higher levels of security and also level of education (another example of positive deviances).

Being the Positive Devinat often is not  easy. You have to go through some difficulties to find the best solution and to achieve to be the best. It is a kind of competitive advantage that the business needs to find in order to survive or expand even in eras of crisis.

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