BOOK.2. THE FLIGHT OF CREATIVE CLASS

Even if Albania is a small country that didn’t appear in the graphics, figures or maps showed in the lesson of yesterday evening, is important to emphasize the fact that if we evaluate it internally (which means comparing different cities of Albania with each other) we may notice some clear examples of creative classes.

1-     Population is mainly located in flat landscape regions due to facilities in providing the necessary goods and services needed.

2-     Business concentration (“Light emissions”): Main cities where the development of business activity is higher are: (1^st group) Tirana, Durres, Fier, Vlora, Elbasan; (2^nd group) Shkodra, Lezha, Korca, Gjirokastra, Saranda; in these cities the companies have more chances to improve innovations offered for the masses.

3-     Educational possibilities (“Scientific citations”): have a concentration in the cities such as Tirana, Durres, Elbasan, Shkodra, Gjirokastra, Vlora, Kukes. Students from different regions and areas go to these cities to develop their educational background not only studying but now even researching (however the researches level is very low as it is a new thing strated to be used recently) helping in this way the possibilities to find better job positions.

4-     “Patents”: there is a number of manufacturing/service activities that are creating kind of patents for their products; i.e. we may mention the shoes factories producing products with the logo Made in Albania.

Albania is open to accept foreign creative innovative people (very good example are telecommunication companies, banks, or other foreign companies opperating in Albania leaded or managed by foreign staff together with albanian staff. 

Book No.1. SWITCH

Everyday people wake up and start their lives; some working and struggling to be successful, some others trying to survive. In every moment people want everything and want it to be done “perfectly” even if the perfection is impossible to be achieved.

Everyday in the offices there are different faces watching each other. Some are supervisors and others are supervised.

Everyday the supervisors want more work done correctly and everyday supervised employees are not satisfied and motivated. The employees want work paid properly and also get satisfaction (according their expectations) meanwhile the employers want the achievement of the targets.

How must it be made avoiding discouraging and increasing the positive adrenaline in the veins of the employees?

Delegating all the time?

Mentioning only numbers and figures?

Giving more work to them?

Force the employees to make their work?

NO; none of the aforementioned ways is not the right. The company must find the way to make its employees feel part of it. They must understand the importance in achieving the company’s goals through achieving their own personal goals.

If a football player wants his team to win ,he first will try to accomplish his expectations to be the best or one of the best players of the championship; only through this the match may be winning and the team may succeed.

Ortenca Tuci